Somebody is smokin something at McDonald's Corporate offices. Plan's are to offer a similar coffee menu to that of Starbuck's. Not that I'm a peticular Starbuck's fan but I doubt that it will go over all that well but I could be wrong.
Starbuck's just opened a store down the road and across the street from McDonald's here. Being right next to the freeway ramp seems to be good for thier business in this small town. We are tha last real town if you are going north for about 40+ miles or so and often a hangout when the road closes.
McDonald's is trying to capture the traffic for people who can affor $4/cup for a cappichino. I think one major flaw is in the plan....atmosphere.